De Caribbean King is an owner-operated Food Truck established in 2010. The Truck is designed and set up with a strong Caribbean theme and flavor, with primary targeted customers being individuals of Caribbean descent. In addition to this primary group, it was always the goal of the owner to over time expand the Food Truck customer base to include persons from all ethnic groups based on the growing acceptance of Caribbean cuisine and in particular Jerk. This goal has largely been realized as currently, the Food Truck has a wide range of customers who have come to rely on the provision of consistently high quality meals and service whether through direct purchase in the restaurant or through the growing catering service menu offered.